The window to meaningfully address environmental change is narrowing. The science is settled, but the capital is not yet aligned. The Connor Willoughby Net Zero Campaign exists to close that gap, directing private investment into the businesses and technologies that will define the low-carbon economy.

On a voluntary basis, Mr. Willoughby personally evaluates each investment against a rigorous set of environmental and operational standards. This is an independent choice, driven by a personal commitment to backing businesses that prioritise long-term ecological health and resource efficiency.

Through rigorous evaluation, long-term thinking, and a commitment to advancing a climate-positive future, this campaign backs founders, operators, and innovators who are building the infrastructure for a net zero world.

"The transition to net zero is not a cost to be managed. It is the greatest economic opportunity of our generation."

We share this planet with millions of extraordinary species. Many of them are disappearing faster than at any point in human history, and in most cases, we are the reason. Habitat destruction, poaching, pollution, climate change, and the illegal wildlife trade have pushed thousands of animals to the very edge of existence.

Connor Willoughby believes that a genuine green ethos cannot stop at carbon. It must extend to the web of life that sustains us. Protecting biodiversity is not a separate cause from fighting climate change. They are the same cause. A planet with a stable climate but no whales, no elephants, and no rainforests is not a planet worth saving.

Below are just a few of the species that remind us how urgent this moment is. Each one is a warning sign, and each one is still here, which means there is still time.

Recent environmental research indicates that many regions have entered an era of "water bankruptcy." This state occurs when human demand and the depletion of natural water systems exceed replenishment rates to a point that may be irreversible, marking a fundamental shift from temporary scarcity to a permanent new condition.

Only 3% of all water on Earth is freshwater. Of that, roughly 2.5% is locked in glaciers and ice caps. This leaves just 0.5% as accessible freshwater for every human being, animal, and food system on the planet, and we are using it faster than it can be replenished.

Worldwide freshwater demand is projected to outstrip supply by 40% by 2030. Agriculture alone consumes approximately 70% of freshwater withdrawals worldwide. Aquifers that took thousands of years to fill are being drained in decades.

Connor Willoughby sees water protection as inseparable from the net zero mission. Wetlands store carbon. Forests regulate rainfall. Glaciers feed rivers. Every investment in a greener world is, in part, an investment in water security.

"The challenge of water scarcity is not a temporary crisis, but a profound and lasting shift in environmental conditions... demanding fundamental changes in how we manage and value this essential element."
— Environmental Stewardship Board Review

Connor Willoughby is an entrepreneur and sustainability-focused investor whose conviction in the net zero transition has shaped both his professional and personal philosophy. Raised with a deep respect for the natural world, Connor has spent his career seeking the intersection of commercial rigour and environmental purpose.

Founded in 2026, the Connor Willoughby Net Zero Campaign is Mr. Willoughby's personal vehicle for backing companies built on the pillars of net zero, sustainability, and a genuine green ethos. From ocean carbon removal to circular consumer tech, the campaign supports founders and businesses that treat environmental impact not as a side note, but as a founding principle. Looking ahead, Mr. Willoughby's ambition is to grow the portfolio to over 25 investments by 2036, spanning every sector of the green economy.

Mr. Willoughby's investment thesis is straightforward: the companies that will define the next era of commerce are those building with the planet in mind from day one. He backs businesses that demonstrate substantive environmental performance, a commitment to reducing or reversing their carbon footprint, and a product or service that makes sustainable living more accessible for everyday consumers and industries alike.

On a personal basis, Mr. Willoughby voluntarily aligns this campaign with independent environmental principles and evidence-based research. This commitment focuses on critical areas such as climate resilience, biodiversity conservation, and responsible resource management. This approach is entirely self-directed, reflecting a personal dedication to advancing ecological stewardship through strategic investment.